The fashion industry is an extremely versatile, dynamic and constantly changing place. Whether it's the latest material used, or the colour that will be used next season or even the way you style a particular piece that, 10 or 20 years ago was used and now used again.
There is always the latest trend, much more now in a world where everything can change in seconds with a click or a post on social media.
Especially with fashion, we have the trends that are followed by many, like what you will wear and use in a certain season and that you will see in the shop windows and fashion shows.
Today, we have the new concepts that are becoming as important as the trends. In fact, they are the new types of trends - they dictate a lot what the new styles are, the new combinations of pieces and, above all, what we start to see.
One of the most recent concepts is Quiet Luxury. According to several platforms, they say it is "clothing of the highest quality, but also clothing that has timelessness, is sophisticated and understated" or "new age minimalism, with a greater focus on investment pieces and thoughtful buying habits".
We can add to this thought the fact that, a few years ago, the typical ensemble with all the logos of the distinct luxury brands would be an example of show-off and would be what was expected from those same brands. Today the idea is the opposite - logos are more and more discreet, brands are recognized by their "typical models" and the more attentive can distinguish the shirt or bag of a particular brand that everyone wears.
Increasingly, we live in a society that is concerned with sustainability, bringing into your wardrobe pieces that last, whether for their timelessness or their quality, and that are used in your day to day life.
We can associate this concept to what Wedoble has been doing throughout our 20 years of existence. Timelessness, quality and durability are our luxury indicators that have always been on the table when creating a collection.
Giving our consumers the best and being recognised for our work is our symbol. In a discreet and silent way we are recognised for being a brand with quality in our knitwear, our basics and especially for our constant concern with comfort and always trying, within our essence, to innovate. To hear someone say "this set is beautiful and with immense quality, this is Wedoble!" without even looking at the small tag is something that makes us very proud and means that we continue on a good path.
We like to understand how the fashion industry develops and, especially, how our brand can be connected to the new things that are constantly emerging. So, we can associate, in a way, this concept of "quiet luxury" to Wedoble. We are a fairly discreet brand, but we want to be recognised for what we do best, our pieces, and that is our luxury.
We wanted to bring this topic, because we like to be updated and, above all, want to talk to you about this industry and the various topics that come from it, and also be able to reflect and learn from them.
What about you? Have you heard of this concept? We want to know what you think.
