When you have a brand, it can be challenging to understand the various ways in which you can sell your product. The importance of this factor determines the performance and success of a brand. Especially in today's world. Presenting what we do and how we can reach the greatest number of people is important for a brand's development and growth.
Nowadays, brands that have been on the market for a long time have had to adapt to the various changes, and the new brands that continue to emerge have the ability to bring news and a new detail that will make all the difference to how we see a product and how it can catch our attention.
These days, brands are changing their way of being on the market. A lot of this is down to how a brand sells and how visible it is. This constant change in positioning is due to the various transformations that have taken place and thus leads to continuous adaptation. Even if these dynamics were already in place, we can consider that certain moments have still managed to bring about these changes and quickly or to develop tools that, until then, would have been put on hold in the brands' plans.
Well, an obvious turning point and transformation was the pandemic. A period of uncertainty at many levels, of concern, of innovation and adaptation (of course). Brands reinvented themselves. All of this has brought new ways of positioning ourselves as a brand in the market.
These transformations take us back to the way brands sell today. The most common example has been the even more obvious commitment to online sales, through a website where you can see quality garments or products that are more and more faithful to what later reaches your hands.
In addition to the website, multiple platforms are able to bring products to people's attention so that they can find out if they like them, what colours are available or what the price is. The promotion of items itself is becoming faster and faster and is designed to ensure that people don't forget a particular item of clothing, or even the brand itself.
In our case, Wedoble was also a brand that had to adapt to change. We've seen the marketing boom, but we think that with the pandemic the transformations have been even faster.
So our way of selling and presenting our product has changed and we've added new ways of being present in various parts of the world. In this way, we sell our collections in various parts of the country and the world. However, in the years of the pandemic, it was a challenge because of the constant barriers, so we started to invest even more in other tools that could improve the way we sell our product. Two of these were the website and our social networks.
It was clear that it would be important to develop the website. Our concern was to provide the consumer with a good experience and to continue to be close to our community. It was important to us and it still is. Throughout this period of uncertainty, the website has greatly boosted our image and has become a major selling point. Thank you in advance to all the people who use Wedoble clothes. It's a proud moment to see our clothes and to see that people trust our quality.
Throughout our journey, selling through retailers has always been important, and it was through them that Wedoble was able to expand its brand and bring our pieces to more and more people. In addition to the national market, the international market became larger and we began to sell to various parts of the world. In addition to all these important steps, the website has allowed us to be even closer to the consumer and the possibility of creating an ever larger community.
Another channel of communication with our clients is our social networks. We interact daily with those who follow us and those who want to get to know us better. It's undoubtedly a great way to share our work, talk to people, find out what they think and keep updated on the latest news.
A third way of communicating that we want to highlight is the people themselves. Since Wedoble began, people have been a real way of making us known through passing on the word, the various recommendations given and the positive opinions we receive from regular customers and new ones who visit our shop.
We want to continue working to bring you the best possible experience and, in doing so, always be on the lookout for new features that are adapted to what we want to convey and that make sense to our community.
Today's post is to thank the community that trusts us and our work. Wedoble's main objective will always be the comfort of our garments and that those who wear them are happy and feel good. It gives us great pride to see a baby or child every day wearing the clothes we have carefully designed and produced. Wedoble is always committed to giving the best to its community.
Thank you.
What about you? We want to know who follows us and has already bought our clothes and for how long. We want to know your opinion.
