We started 2024 in the best way: at international trade fairs. Wedoble has participated in several trade fairs throughout its activity. We can consider that trade fairs have always been something that has allowed us to grow and develop, and it's another moment for us to be in contact with the people we work with and our clients.
We think of trade fairs as an opportunity to show what's new, establish new contacts, see our customers and resellers, present our work and, above all, bring back new ideas and inspiration for our work and future collections. In particular, this fair in Italy is a constant every year and we always feel that it's a fair that brings back good memories.
Today we bring you our experience of the first trade fair of 2024 - Pitti Bimbo in Florence, Italy. We asked our Brand Manager to tell us a little about the collection the brand presented at this fair, what the expectations were for this edition and what we brought back from these days in Italy.
The presentation of Wedoble's new autumn/winter 2024 collection took place at the Pitti Bimbo fair in Florence from 17 to 19 January. Love in Winter Days is the name of this new collection, featuring warm merino wool and cashmere yarns and cosy colours that remind us of nature and the temperatures typical of this season.
Our presence at the fairs is intended, on the one hand, to create an opportunity to meet customers in the markets where we are already present and, on the other, to introduce the brand to new markets that are very present at these fairs. This season we will continue in the markets where you can find us and we will intensify our presence with new clients in the United States, France, Italy and Spain.
Despite the complex market situation, Wedoble has had a very positive performance with growth in the Business to Business and Business to Consumer dimensions and we expect to grow once again in 2024.
We're starting another year of international trade fairs, which are very important to us. It's always good to talk to new and familiar faces who show an interest in our collections and work. We couldn't help but share with you these moments that make a difference to our work.
So we hope you've enjoyed another blog post in which we share our experience at the January edition of Pitti Bimbo and if you've been there, let us know what you think and what you liked best about the new autumn/winter 2024 collection.
