Trade fairs with Wedoble
Our brand, our projects

12 February 2025

Trade fairs with Wedoble

Trade fairs with Wedoble


Today we're travelling again, this time to Paris for Playtime. It took place between the 25th and 27th of January and it's always good to go back! The French capital welcomed us for another opportunity to present the new autumn/winter 2025 collection.


The Playtime fair is always a good idea and, as it's the second fair of the season, it gives us the chance to see other people's opinions and another perspective on the collection we're presenting. It's a fair in a different place, so we get some similar and different opinions to those we got in Florence. This is beneficial and advantageous, as it brings us various points of view and aspects that we can continue to implement or point out others that could be an asset for Wedoble.


It's a great environment for the people we work with to share and participate, as we consider it essential for the evolution of the brand and also a way of adapting to the news that is always emerging in the world of the fashion industry.









Well, as always, we want to know how everything went, what we brought back from this edition of the fair, what the expectations were and what people's reaction was. So we asked our Brand Manager to talk about the main aspects that stand out from this edition of Play time in Paris.


This year, like last year, the fair had a more international dynamic, with visitors from other countries, such as the United Kingdom. It's interesting to realise that at this fair we come into contact with people from other countries, very different compared to the fair in Italy. It's always a good indicator to work with different markets and realise how Wedoble can be present.


We've brought back good memories from this edition and lots of ideas that we want to put into practice. It's a fair that we like to attend and we'll definitely be back next season.


With the positive balance of the two fairs, which are already part of our itinerary, we will return with many ideas. However, this trip to the international fairs doesn't end here. Next stop - New York. We're sure it will be an incredible experience and that we'll be showing Wedoble and its new collection to new eyes.


From Paris, it's always a pleasure and we'll see you soon.







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